Why we do this

Well, why not?

I'm an Atlanta native, and I've always felt like there were so many stories about this city left untold. The “if you know you know”s, and the “you remember when”s. The stuff that only the locals get.

So why not put some of those stories on dope shirts and see who recognizes them?

If you've been here for a minute, you know what I'm talking about. Where were you when Sid slid? Whatever happened to Mr. Potato D*ck (aka Willy Terry), who was always hanging around Ponce and Highland? Remember when the Majestic was open 24 hours? Dante's Down the Hatch? Oxford Books? SciTrek?

The nostalgia around here is as thick as the humidity. But not every Atlanta story is one we should feel nostalgic about.

There's a giant Confederate carving on the side of Stone Mountain, for instance. The state revived plans to finish it in the wake of Brown v. Board of Education and the fight to integrate public schools. The "second" Klan was founded atop Stone Mountain in 1915 and held cross burnings there for decades. And apparently there have been three Klans. Talk about some shitty history.

But you can't tell the story of Atlanta without telling the whole story.

That's what Fulco is here to do. Dig up the local lore, remember the places that changed, the landmarks that disappeared, to celebrate the weird shit that makes Atlanta Atlanta, and sometimes tell the unvarnished truth about how we got here.

Every Fulco shirt starts with a story. We conceptualize it, work with local designers to bring it to life, and screenprint it right here in Grant Park. Every drop is also tied to a local charity doing its part to shape what Atlanta becomes next. Our first drop supports our local public elementary school, Parkside. Learn more here. Because this city is more than a place we live. It's something we share, remember, reckon with, and keep making together.

This is Atlanta business.